Chunfeng Xiangyu: The Pioneer of Hand-painted Tea Utensils in Jingdezhen 春风祥玉：景德镇手绘茶器的开创者

As the leading kiln among the three major teaware kilns in Jingdezhen, Chunfeng Xiangyu stands unmatched in brand recognition. Over the years, it has maintained high visibility, attracting a discerning consumer base and exhibiting the strongest liquidity in the secondary market. How did Chunfeng Xiangyu manage to stand out among countless porcelain brands?

I. Pioneering the Era of Handcrafted High-end Tea Utensils in Jingdezhen

Chunfeng Xiangyu's predecessor, Guihetang, was founded in 1994 at the request of Hong Kong businessman Ye Rongzhi, who commissioned the first batch of tea utensils. After 2000, following a suggestion from a Korean businessman, the brand was renamed "Guihexiang" and later, in 2008, became "Chunfeng Xiangyu." Subsequently, the brand began to provide contract manufacturing services for tea utensils to merchants in Japan, Korea, and Taiwan. The arrival of affluent businessman Chen Jiangping as a long-term partner further facilitated Chunfeng Xiangyu's stable development.

Before the emergence of handcrafted tea utensils, the profit margins for tea wares were limited, and industry competition was relatively mild. This environment provided Guihexiang with significant room for growth. After a brand has successfully captured the market for several years, stable operations and exceptional product quality result in exponential order growth, making it difficult for newcomers to catch up. Thus, Guihetang's establishment not only pioneered the era of handcrafted high-end tea utensils in Jingdezhen but also laid a solid foundation for the success of Chunfeng Xiangyu.

Today, Jingdezhen's teaware kilns, whether in shape or hand-painted elements, are influenced to varying degrees by Chunfeng Xiangyu: either they become followers of its style or they choose differentiated competition to avoid this formidable opponent.

冰梅斗笠杯 Plum "Douli" Cup

II. Stable Quality Control and High Aspirations in Aesthetics

Chunfeng Xiangyu's esteemed position in the industry stems not only from its early market entry but also from its unique aesthetic standards and stringent quality control. When discussing aesthetics and quality, one cannot overlook the helm of Chunfeng Xiangyu, Zhou Jun. Unlike other kiln masters who entered the field later in life, Zhou Jun is one of the few true academicians in Jingdezhen's kilns.

As the son of a professor at the Jingdezhen Ceramic Institute, Zhou Jun grew up surrounded by the art of ceramics. After graduating from high school, he displayed a talent for painting and further studied ceramic painting and technology at school. After gaining considerable experience working as the head and factory manager in a school-run factory, he left academia to establish Guihetang (now Chunfeng Xiangyu). Consequently, Zhou Jun possesses a deeper understanding of ceramics and a higher level of artistic appreciation, allowing his works to carry the rich and ancient charm of Ming and Qing dynasty styles.

In addition to a strong aesthetic sense, excellent quality control is another core competitive advantage. To date, Chunfeng Xiangyu remains one of the most influential tea utensil kilns in Jingdezhen. To maintain high quality, Chunfeng Xiangyu is meticulous in every aspect of ceramics production: selecting ancient-style raw materials for clay, self-formulating glazes and water mixtures; drawing on classic shapes for design while innovating independently, and recruiting highly skilled painters and kiln masters from Jingdezhen. As a result, many consumers have become accustomed to comparing products from other kilns with those of Chunfeng Xiangyu, which has established the brand as a benchmark in Jingdezhen porcelain.

粉彩花鸟杯 Famille Rose Flower and Bird Cup

III. Product Style

Chunfeng Xiangyu is a comprehensive kiln regarded as an innovative "synthesis" of various styles, offering an extensive range of refined and dignified products. Its product line includes blue and white porcelain, blue-and-white overglaze red, famille rose, enamel colors, as well as a variety of monochromatic glazes, with blue-and-white porcelain and blue-and-white overglaze red being the most renowned.

青花釉里红 缠枝莲压手杯 Blue-and-White Under-Glaze Red Branching Lotus Handle Cup

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